While Apple must now permit developers to include links to alternate payment systems in their apps, will consumers use them? I’ve seen several analysts conclude that the actual impact of the judgement against Apple will be minimal. Wedbush analyst Daniel Ives estimates a 3% revenue hit, but predicts: “The vast majority of consumers will continue to use the App Store for in-app purchases.”
Why might this be?
I think the friction of the payment processing services developers choose to deploy will make a difference. I also think many smaller developers (which most are) will simply not bother offering alternative payment systems. For its fee, Apple provides fraud protection, payment processing and payment-related customer support, which means customers and developers have a point of trust.
<b itemprop=”description”>The court’s decision to force Apple to permit use of external payment systems for in-app payments probably won’t hurt the company’s bottom line too much.