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MemberSeptember 28, 2021 at 8:50 am
Colleges have a vital role in helping graduates demonstrate an entrepreneurial mindset
As the economy rebuilds, colleges have a vital role in helping graduates demonstrate an entrepreneurial mindset, so they can create new businesses and jobs.
Since my business was founded in 2017, our team has been supporting students and graduates who are serious about starting a business. We’ve worked with a variety of colleges and universities across the UK and overseas, including managing the Incubator at Edinburgh Business School, running workshops on marketing, leadership and negotiation skills, and staff training for careers teams to develop their delivery with learners.
In these uncertain times, colleges are having to cope with increased demand and fewer resources in a blended learning environment. Many students will not work in an ordinary job in a few years’ time. It is almost inevitable that they will work on projects. Employers are increasingly looking for an entrepreneurial (“UNpreneurial!”) mindset that sees opportunities rather than challenges.
Businesses tell us there is a gap between the skills students have and what’s required. Technology has been a big driver for this; from digital marketing to web development, data analysis to coding, few courses provide students with the core skills to understand business. Students enter the workforce with little understanding of budgets, accounts, marketing, sales – the core drivers of business. Companies then have to invest in the staff to get them to the required level to contribute meaningfully. Having students who understand the core elements of running a business makes them more employable.