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  • Not all customers are equal

     Japo_Japo updated 2 months, 2 weeks ago 1 Member · 1 Post
  • Japo_Japo

    Member
    September 14, 2021 at 4:56 am

    One big take-away from the details in the ruling is that more than half of all App Store in-app revenue is generated by less than 0.5% of customers.

    “In the third quarter of 2017, high spenders, accounting for less than half a percent of all Apple accounts, spent a ‘vast majority of their spend in games via IAP’ and generated 53.7% of all App Store billings for the quarter, paying in excess of $450 each.”

    The inference is clear. Developers will need to deliver buying experiences that focus on the needs of that most premium customer segment. That’s not going to be an easy market to please.

    <b itemprop=”description”>The court’s decision to force Apple to permit use of external payment systems for in-app payments probably won’t hurt the company’s bottom line too much

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