Stock media site Shutterstock made a trio of acquisitions in July, ahead of announcing a new artificial intelligence unit called Shutterstock.AI.
The three companies are campaign performance optimization tool maker Pattern89; digital asset recommendation engine Datasine; and predictive image selector Shotzr. The total cost of the acquisitions was around $35 million.
The new unit is designed to help Shutterstock customers find the right content for their campaigns from the 400 million images, videos, music tracks, and 3D models in the Shutterstock media library.
“With these three acquisitions, Shutterstock.AI will help our customers globally solve the biggest creative challenge they have — discovering and selecting the right content that is relevant, and that resonates with audiences. We want our customers to create with confidence,” Shutterstock CEO Stan Pavlovsky said in a statement.